How to Automate Your Social Marketing Efforts

How to Automate Your Social Marketing EffortsIn their book Start Your Own Business, the staff of Entrepreneur Media Inc. guides you through the critical steps to starting your business, then supports you in surviving the first three years as a business owner. In this edited excerpt, the authors describe how you can use automation to speed up the spread of your content across multiple social channels.

With all the social media site tools available, often the best way to be effective with your social marketing is to automate the process. First, you need to decide whether automation is right for you and, if so, which automation you should set up. Automation can be key in turning your contacts into profits because you can post less, but at the same time, you get more exposure. Social automation, however, can be considered spamming, so be careful with how you set it up.

How does social network automation work? There are tools like Hootsuiteand SocialFlow where you can automate your social networking sites orTubeMogul to automate your video posting. These sites can submit a link or post to not just one or two sites but, in some cases, up to 60. Sometimes, though, the link posted isn’t relevant for the site it goes out to. In other words, the links aren’t even relevant for the members of the network, and sometimes they’re not properly tagged or categorized. This eventually leads to negative votes on the article or post submitted, so make sure you set up your automation properly.

There are many automation capabilities and options available. Here are some suggestions to get you started:

Twitter to Facebook. Every time you post on Twitter, it will automatically post to your personal Facebook newsfeed. While some media professionals have gotten away from this since the @Twitter handles are “dead links” when they move to Facebook, it can still be a fast and efficient way to automate. However, if Facebook is your primary source of engagement, consider the other way around for automation (see below).

Facebook Fan Page to Twitter. Every time you post to your Facebook fan page, it can post to Twitter, which will, in turn, post to your personal Facebook newsfeed.

Link your blog to Facebook. Click on the NetworkedBlogs application in Facebook, and add your blog information as prompted. There’s a verification process that Facebook will walk you through to make sure you’re the author of the blog.

Link your blog to LinkedIn. Go to Applications, and click on WordPress if you have a WordPress blog, or go to Applications then Blog Link if you have a TypePad blog. LinkedIn will walk you through the process step by step.

Link your blog to Twitter. Twitterfeed is a handy, free website and application that will “feed your blog to Twitter.” Go to Twitterfeed, sign up for an account, verify and log in, then click “Create New Feed” button, and add your blog. It might take a few hours to start working. Once going, it’s fairly reliable unless Twitter goes down or has API issues. Check the stream once a week.

Use a service like Hootsuite, where you can schedule posts months in advance. You can also use the service to link to all of your social media accounts, from Twitter and Facebook to LinkedIn, Google+ and Pinterest. Your most popular articles or blog posts can be “socialed” months into the future to give them new life. Just be sure to make clear that they’re older posts (add the phrase “In case you missed it,” or ICYMI in Twitterspeak).

Another way to automate your blog so it posts to the social sites you’re active on is to set up widgets and add plugins. You can do this for sites like Twitter, Facebook, LinkedIn, YouTube, Squidoo, Delicious, Digg and many more. The way a widget works is every time you post on one social site, it will go out to your blog as an update. First, you need to make sure your blog allows widgets. Some blogs won’t allow widgets unless you host the blog on your own site. Once you determine whether you can add these widgets, log in to each of the sites you want to add a widget to and go to the search box and type in widget. That will take you to the most current directions on how to upload or generate the HTML code needed to post widgets to your blog.

Plugins are applications that can enhance the capabilities of your blog, such as the All in One SEO plugins available on WordPress, which helps you optimize your blog for search engines, or the WPtouch iPhone Theme on WordPress that transforms your WordPress blog into an iPhone application-style theme. There are thousands of plugins available, and they’re usually found on your blog platform under “plugin.”

What can a blog do to your business?

What can a blog do to your business?Till recently, Influencer Marketing as a term was used in the context of movie and sports stars who endorsed various products and services in the mass media. Enterprises earmark a sizable portion of their marketing budget to engage these offline celebrities as a part of their Influencer Marketing strategy.

However, with Internet penetration growing exponentially and social media becoming ubiquitous, Influencer Marketing has touched the next generation of celebrities – bloggers, video bloggers and micro-bloggers.

Bloggers, who are a source of inspiration for hundreds and thousands of loyal followers, have become important influencers because they are seen as authentic and trustworthy people. In a recent report by McKinsey marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37 per cent higher retention rate.

Another key aspect going in the favour of bloggers as influencers is the big connect they have with the new age social and mobile first consumers.Brands, both big and small, are increasingly engaging in blogging as an Influencer Marketing tool for the following reasons:

1. COST-EFFECTIVENESS: In comparison to engaging movie and sport celebs, collaborating with bloggers as a part of Influencer Marketing is much more cost-effective.

2. HUMANISATION OF BUSINESS: Since blogging is a conversational style of writing where every blogger has his/her own tonality, it results in greater connect with audiences and in a native fashion.

3. ENHANCEMENT OF CREDIBILITY: When bloggers, being a third party, talk about a brand or a product, it creates an objective-based impression among readers and enhances the credibility of the brand.

4. EFFECTIVE CONNECT WITH TARGETED AUDIENCE: Every blogger has their own area of expertise for writing and hence a niche set of followers. Therefore, collaborating with bloggers with right set of followers helps brands hit the bull’s eye in terms of audiences.

5. DRIVING MORE TRAFFIC ON BRAND’S WEBSITE: Since bloggers generally integrate the images and links of the products and services they are writing on, it results in driving higher and relevant traffic back to the brands website.

6. ENHANCING SCALABILITY: The availability of Influencer Marketing platforms empowers brands to scale up the collaboration with bloggers from 10’s to 100’s based on budget and campaign requirements.

The key challenge a brand faces is to find and connect with right set of bloggers. Below are few points a marketer should consider while engaging with social influencers:

Relevance of the blog and blogger: Marketers must check what the blogger writes about and if the blog followers fall under the brand’s TG. Quality/tonality of the blog and background of the blogger are equally necessary to determine before engaging.

Audience engagement: A good blogger is the one who knows how to get audience hooked. One way to see the audience engagement is to check if a blog is receiving any comments from its visitors. Apart from that, social media connections to the blog can be a sound parameter to measure the audience engagement.

Reach of the blog: Reach is an essential metric to attain the popularity of a blog. One can ask for the monthly traffic analytics of the blog to get the insights into its reach. The higher the numbers, the better!

Influencer Marketing, powered by blogging, is the fastest growing channel for digital customer acquisition and integrating it as an integral part of marketing mix is the best way to turbo-charge your social sales.

Cash register device Mechanical or electronic

A cash register is a mechanical or electronic device which helps in registering and calculating the transactions of any business. It is usually attached to the drawer of the compartment where cash is being stored. It is usually linked to a printer for printing out receipts for record-keeping purposes. The cash register was originally invented by James Ritty in 1879.

The parent company of was started in the 1990’s and it used to sell cash registers locally at that time. The company had established itself as a leader in the business. But with the advent of modern times and evolution of the internet, the business strategies of companies started to change. Then the company was established in 1999 with the intention of selling Electronic Cash Registers, Point of Sale Equipment, Cash Register Rolls, and Cash Register Ribbons through the website. In fact, was the first company to start a website for selling Electronic Cash Registers, Point of Sale Equipment, Cash Register Rolls, and Cash Register Ribbons.

There is a demand for lower cost alternatives of the costly cash registers for the new upcoming small business owners. With the increase in demand for the lower-cost models of cash registers the company now has started showing its online presence in the market of cash registers by building its website in 1999. We at have the motive of making it possible for the small business owners to buy their requirements at an affordable price. At, it is convenient to browse through various models of purchase Cash Registers, Point of Sale Equipment, Software, and Supplies. Once you are aware of the availability and your requirement you can decide which will be most suitable for your business purposes. Placing your order, paying it and getting it delivered at your address are quite easy through the website.

The provides the facility to place an order for Electronic Cash Registers, Point of Sale Equipment, Cash Register Rolls, and Cash Register Ribbons. Along with the availability of the equipment, it also provides options for purchasing many Samsung cash register parts, SAM4s cash register parts, Sharp cash register parts, Royal cash register parts, and Toshiba TEC cash register manuals. They also provide options for buying Manuals, Paper Rolls, Ink Ribbons, Keys, Cash Drawers, Cash Drawer Parts, and Software to name a few items. Parts are also available for many current and past Samsung Cash Registers, Sharp Cash Registers, Royal Cash Registers, and Toshiba TEC cash registers. The availability of these parts and other supplies can be of a great help to the business owners who have been using the cash registers since a long time. It will also be helpful for the new business owners who are planning to purchase the cash registers.

The is known for its best quality services along with quality customer care department. They take all the efforts to provide a wide variety of cash registers as per the increasing demands and also ensure that the parts of the old cash registers are also available online.

Homi Bhabha National Institute gets HRD ministry’s nod to start its off-campus centre

The Homi Bhabha National Institute in Mumbai. (Photo courtesy HBNI website)

Mumbai-based Homi Bhabha National Institute (HBNI) has been given approval by the HRD ministry to start an off-campus centre at Bhubaneswar in the name of National Institute of Science Education and Research (NISER) with prospective effect.

 The ministry, in a statement released on Wednesday, said it has issued a notification in this regard on the advice of the University Grants Commission (UGC).
 The move allows for conduct of academic course or programmes, subject to review of the off-campus centre by the UGC biennially for six years and subsequently after every five years subject to usual terms and conditions as prescribed under the UGC regulations, the statement said.
 HBNI had submitted a proposal to ministry of human resource development in 2010 for establishment of an off-campus centre at Bhubaneswar in the name of NISER.
 The proposal was examined by the UGC with the help of an expert’s committee in terms of the provisions of UGC (Institutions Deemed to be Universities) Regulations, 2010 and its amendments.

UGC tells universities to celebrate Matribhasha Diwas

TOI illustration for representation.

Universities across India will celebrate “Matribhasha Diwas” to promote the use of mother tongue on March 3 this year as February 21, the day declared by UNESCO as Mother languages day, happens to be a Sunday.

 In a letter written to vice-chancellors, University Grants Commission (UGC) has said that since February 21, which is celebrated as the Mother Languages Day falls on a Sunday, it has been decided to celebrate “Matribhasha Diwas” on March 3.
 You are, therefore, requested to kindly ensure celebration of Matribhasha Diwas on March 3, 2016, the letter written by UGC secretary Jaspal Sandhu to VCs said.
 The commission has also asked universities to hold various activities to celebrate “Matribhasha Diwas”.

What Makes JEE Such A Critical Exam For Students

Competitive exams are tough to crack, one needs dedication, thorough understanding of the subject and practice. Undivided attention and self-motivation are the basic pillars on which success stands for any competitive exam. Cracking JEE is the dream of every engineering aspirant. However, not many are able to fulfill their desire due to its difficulty level.


What is JEE?

The JEE (Joint Entrance Exam) is conducted by the CBSE (Central Board of Secondary Examination) is a standardized test used for admission to engineering programs in India. It is comprised of multiple-choice questions that test the applicant’s knowledge in several engineering-related fields. The JEE is offered at two levels: JEE Main and JEE Advanced, the latter being required for certain selective programs. Getting into Indian Institute of Technology (IIT) is a dream for all aspiring engineers, this aptitude test makes it possible.

So what is required to crack JEE?

Getting into the IITs is not an easy task. It requires herculean efforts to clear it at one go.  Students failing in the first attempt make repeated attempts. Every year lakhs of candidates appear for JEE Main and Advanced, out of which only a handful are selected for admissions in the IITs. Students have to try to ace their Board exam, JEE Main and JEE Advanced – all at the same time. All three exams require different skill sets, a combination of speed, time management and complete mastery of concepts! The key skills required are as follows:

  • The students have to follow a strategic approach, and dedicate themselves into preparation.
  • They have to polish their logical as well as analytical skills.
  • They will have to make a strategy for studying, and they will have to follow it during the entire preparation.
  • They should have to solve previous year’s papers and try to complete them within a time frame.

Why is JEE such a critical exam?

Cracking JEE is the sole dream of any engineering student. There are not many people, who can achieve the chance of clearing this due to its difficulty level. It is considered as one of the toughest examinations in the world for varied reasons. The reasons supported with proper logic are listed below:

  • Acceptance ratio – There are a large number of applicants eyeing for the relatively tiny number of seats.
  • Reservation problem – Seats are reserved under various categories, so it makes the entry difficult for any general category student in spite of having merit.
  • Extensive syllabus – Acquiring in depth knowledge of all the three subjects – Physics, Chemistry and Mathematics, and covering about 4 years of study material is an extreme hard task.
  • Time management – The most important reason is inability to manage time during taking the exam. 180 questions in 90 minutes means students only have 2 minutes on average per attempt!

Why is so important to appear for JEE?

JEE may be one of the toughest test , yet the number of candidates appearing for it is increasing every year. The reason for this is simple – the brand name IIT. IITians are acquired by big companies like Facebook, Google, Microsoft, Intel, Oracle, IBM, LinkedIn and many others. A seat in IITs guarantee good job opportunities, high pay package and a bright future.


Preparing for JEE is no cake walk. Making a study strategy, while covering the huge syllabus and preparing to solve so many questions in such limited time, leads to a lot of pressure! This is what makes it one of the most difficult exams that a student will ever face.

De’Longhi ECP3420 15″ Bar Pump Espresso and Cappuccino Machine Review

The good: If you prefer to have single or double espresso, cappuccino or latte then probably this is the right espresso machine to choose. Best quality of coffee is produced with the machine; moreover it also ensures quality and taste to the customer. Once you have installed the machine at your home, you can enjoy the taste of some of the best coffees from the world at your place itself. The machine has some of the added features which make it quite convenient to use for customers.coffee_bottomBanner


The bad: For individuals who have switched over from semi-automatic to fully automatic machines, they might have to initially deal with the problem of operating on the machine. However with time, it won’t be too difficult task to do and you can have a coffee appropriate to your taste and choice.

The bottom line: The product is quite cheap in comparison to the features it is offering to its customers. Hence it is the best catch and a must purchase for all the coffee lovers in the market. Moreover the froth produced with this machine, is quite impressive and gives complete amazing experience to the users of the machine.

De’Longhi ECP3420 15″ Bar Pump Cappuccino & Espresso Machine, Review

This is one of the best machines which serve you with a quality of coffee equivalent to Barista. It can be easily purchased by individuals who are looking for machine which are below USD 200. It does not matter, if you wish to have an espresso, cappuccino or latte, you can use this machine and enjoy the taste of your favorite coffee. The machine is quite compact and has a sleek design, because of which users can place the machine at the countertop easily. The make of the machine is quite impressive such that it complements the designing and look of your kitchen.

The water storage capacity of the machine is 37 ounce, which enables the user to make coffee throughout the day without having to refill the water over and over again. if in case you have been using semi-automatic machines since long, and have now switched to this automatic machine this might be nothing less than a treat to the user.  With this, it will no more be difficult to prepare a coffee of your taste and without the need of wasting too much time on it.

Features of De’Longhi ECP3420 15″ Bar Pump Espresso Machine

The espresso machine has gained name and fame in the market and majority of the credit goes to its amazing features which have been listed below;

  • The 15 bar pressure installed within the machine ensures that the best quality coffee is served to the customer within time.
  • The second tier drip tray is capable of accommodating large cups of coffee thus providing convenience to the customer.
  • The 37 ounce water tank can be easily removed for cleaning. It also gives customers complete storage capacity to store water in large quantity.
  • Optimal temperature is maintained by the machine for brewing, which means customer need not have to wait to get the taste of their favorite coffee.
  • Bottom tray installed within the machine can be easily removed to fit in large size of cups and thus enable users to have a bigger size cup coffees at their own will.
  • The parts of the coffee machine are dish washer safe, which means you need not have to wash it off your hands and can be simply rinsed using the machine.

While having coffee from this machine, you can customize the taste of coffee every time and this would give you an amazing experience of having your favorite coffee. Thus modifications can be done as per your personal preference and taste.

Final Verdict

From the above mentioned facts, this espresso machine seems to be the right choice to make. The complete set of features of the machine is available at affordable prices. So, if you have this machine by your side, you can be sure about enjoying the best and most amazing taste of coffee in the world.